Despite the Wolverine only opening a few days ago, viral marketing for the next X-men film, Days of Future Past, has already started and it is bringing forth its A-game. At SDCC this year, they unveiled the first look at sentinels from the upcoming film; sentinels are a large part of the X-men lore as they hunt and exterminate those with the x-gene. To immerse people into the world created by the X-Men movies, Fox has created Trask Industries as a viable organization and given it a website that looks real, along with our first (official) look of Peter Dinklage as Bolivar Trask, inventor of the sentinels.
Take a look at the Trask-Industries.com which also places sentinels in historical photographs from time, and admire Dinklage in his not-so-short role as the man who enslaved the mutants.
Read an excerpt from the site regarding sentinels
In 1973, Trask Industries introduced the first Sentinel production model, the Mark I. Bolivar Trask’s groundbreaking research in AI, robotics and autonomous ballistic systems laid the foundation for the world’s most capable anti-mutant defense system. Since the program’s inception, we’ve continued to advance our founder’s cause through eight additional generational upgrades and enhancements.
As we celebrate five decades of achievement, we also bid farewell to regular production of the Mark I and shift our efforts to full-time manufacturing of the Mark X — our first complete overhaul of the Sentinel line. These highly anticipated units will combine next-generation nanotechnology and bioweapon breakthroughs, promising an even brighter future for the human race.
I think this movie has a lot of potential. Let’s just hope its not too crowded.
[alert variation=”alert-info”]May 23, 2014, X-Men: Days of Future Past stars Hugh Jackman, Ian McKellen, Patrick Stewart, James McAvoy, Jennifer Lawrence, Michael Fassbender, Nicholas Hoult, Anna Paquin, Ellen Page, Shawn Ashmore, Peter Dinklage, Omar Sy, Halle Berry, Daniel Cudmore, Fan Bingbing, Boo Boo Stewart, Adan Canto, Evan Peters, Josh Helman and Lucas Till.[/alert]
[…] same week Trask Industries begins its viral marketing campaign for Days of Future Past, Bryan Singer tweets (no surprise) a photo of a sentinel on set. Let me say […]