I know, Marvel Studios is only 6 years old, with proper Marvel films only being around since 2001 or so, but I feel with the recent change in Marvel’s Cinematic introduction video clip, we take a look at the new and the old, forget theres a different, and appreciate we even have a Marvel Studios today.
For those who have seen Thor: The Dark World and Marvel’s Agents of S.H.E.I.L.D. after November, you may have noticed that Marvel has removed their typical fanfare that was seen first before the first Spider-Man. After all this time, Marvel decided to put up a new one within a week, and I honestly am not sure how I feel about it.
Take a look at the new Marvel Studios intro clip.
The new design includes the same elements that made the first 2D, simplistic design so memorable and recognizable and literally turned it into a 3D version. This doesn’t really violate anything or make it unrecognizable, but removes that nostalgic feel that we’ve grown accustomed to with any film starring a Marvel character. Now that the company is moving onto more than just cinematic films, perhaps it is a time to stand out more and become individualized in the industry.
Kevin Feige has more of a reason to change it. “You look back at the other films, and they’ve also featured our studio partners’ or distribution partners’ logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features,” Feige told Marvel.com. I find this to be more acceptable, seeing as I didn’t notice there weren’t any other logos in front of the film. Also, in the past 20 years, Marvel has gone from bankruptcy to its own film studio is very impressive. I’m not even mad.
The old Marvel logo for films.
Have a peek at the new opening if you’ve missed it and let me know if you like it or not. I’m not sure I do, but perhaps I’ll grow to love it sooner than later.